TON Brand was registered in the 1985 on 27th December by Mr N.K. Sareen who is the founder of sareen sports industries and owner of the brand SS/TON he was a very keen cricketer and very Passionate for cricket in those days SS / TON brand was sold together as TON LE TON Supremo & TON Professional later in the year 1997 when Mr. Jatin sareen son of MR. N.K. sareen joined sareen sports industries in those days all the Non Cricketing company were sponsoring all the players. One day Mr. Ajay Jadeja given idea to Mr. Jatin that why not you put TON stamp on the edges back of the bat it will give a good impression to the customers & cricketer will come to know the bat is made by SS /TON. In the year 1998 Mr. Saurav Ganguly Ex. Indian caption backed this idea very much and starting using ton on the back on the edges of the bat. Mr. Saurav Ganguly has a main roll in promoting TON brand in the world. Top indian players like Mr. Virender Sehwag, Mr. Yuvraj Singh, Mr. Gautam Gambhir also started using TON on their bats. Foreigner players like Mr. Shahid Afridi, Matthew Hayden, Sanath Jayasuriya and many more other international players started using TON.
After few years with the amazing bat quality and performance of TON bats become very famous among the international players. Many world records were made by ton bats like Mr. Virender Sehwag was made 309 in multan and Mr. Yuvraj Singh played six sixes in the 2007 T20 world cup and won player of the tournament award. Big names like MS Dhoni, Virat Kohli, Rohit Sharma, Shikhar Dhawan, Harbhajan Singh, Sachin Tendulkar, Suresh Raina, Matt Prior. During the ICC world cup 2011 MS Dhoni played the winning shot for six runs with SS TON bat.
In the year 2012 sareen sports industries introduce their super premium range. This range was developed by the feedback top international players and special wood which is used for making players bat was used to introduced ton range in the Indian market. Ravi Bopara UK player was sign by ton in UK to promote our range since then we have made a specially design range for the premium players. And this SS Ton currently used by Yusuf Pathan, Kedar Jadhav, Gautam Gambhir, Thisara Parera, Imrul Kayes, Hamilton Masakadza, Elton Chigumbura, Craig Ervine, Lendl Simmons, Jason Holder, Nicholas Pooran, Dwayne Bravo, Doug Bracewell, M. Shehzad, M Nabi and many more ranji players.